Sports Korea which is U.S multinational company doing business in Korea to study how multinational company's HR system is working at the local level. We believe by studying Nike Sport Korea's HR system, we will understand how multinational company's HR can be applied to Korea and further, to local countries
2. about Nike Sports Korea
1) Sport Industry – definition
Sport indust
Industry Background
WHAT IS ‘OUT DOOR’ ?
Simple Definition :
야외에서 입는 옷
Current Trend :
* 아웃트로(Outro) = 아웃도어 + 메트로 LOOK
= 전문성,기능성 + 패션 = 도시생활에 접목된 컨셉
* ‘신경써라, 산에도 시선이 있다!’ – 젊은 패션감각을 추구하는 Down-age
Segmentation :
-
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
1. Introduction
Nowadays, business surroundings are getting severe-We need marketing strategy
The marketing information is very important to make a good marketing strategy
Importance of marketing research in the sports industry field
Decision Tree and its application in the sports industry
2-(1). Decision Tree Analysis Algorithm(Methodology)
Three method of tree algorithms
CH
In each country, Sports Industry occupies quite some portion.
In Korea, Sports equipment sales were steadily increasing.
Lower average net PPE
Higher operating efficiency
Lower increase rate of sales
Ineffective use of stockholders’ investment
Expected higher stock price in ‘07 & ’08.
More effective use of assets
Affected by the drop in NPM
Makes more profit from sales
Af
sports clothes industry. Brand awareness and consumer preference of foreign companies such as Nike, Adidas, and Reebok etc. have been especially huge obstacles to LECAF, the Korean domestic company. Against those weakness, LECAF is opposing our strong competitors in the way that LECAF ourselves is the authentic sports brand of Korea. However, compared with companies whose target is young generati
1. Introduction
The word BRICs first appeared in 2003 by Goldman Sachs. It is consisted of Brazil, Russia, India, and China. These four countries were and still are receiving big attention as emerging economies from 1990’s. They commonly have huge territory, population and abundant underground resources. Among them, Russia recently held big sporting events such as World Championship in
sports apparel, athletic bags and accessory items in 1979. Their brand Cole Haan carries a line of dress and casual footwear and accessories for men, women and children.
They also market head gear under the brand name Sports Specialties, through Nike Team Sports, inc. They sell small amounts of plastic products to their manufactures through Nike IHM, inc. Bauer Nike Hockey inc. Manufacturers and
Sports의 경우는 이러한 시장 상황의 판도를 순식간에 뒤엎을 수 있는 경쟁 우위를 가진 신 개념의 데이터 분석 서비스 업체이다.
기존의 시장 존재 업체들이 어느 정도의 데이터를 산출하면서도 비용이 많이 소모되며, 실시간 서비스를 전혀 제공하지 못하였던 것과는 달리, Visual Sports는 데이터의
1997년 영국 신노동당이 집권하면서 정부조직을 개편
문화미디어스포츠부 (Department of Culture, Media and Sports) DCMS
창조산업태스크포스 (Creative Industries Task Force) CITF
를 설립하고 창조산업을 (DCMS) 의 중요 사업으로 지정
국가 이미지 메이킹 전략으로
“쿨 브리타이아” Cool Britannia 슬로건 제시
영국